REDBULL

brand activation

GOAL

brand campaign during one month at the airport in Ibiza. The action consisted of creating excitement with a series of dj’s suitcases with visible redbull cans, vinyls, sunglasses, headphones, etc. These suitcases were left running on the luggage tapes without anyone picking them up.

RESULTS

The campaign was a total success. More than a million impacts were achieved, including numerous attempted robberies. From Lap13 we take care of the execution, supervision and subsequent analysis of the action. In addition, 24-hour surveillance was organized, protecting the suitcases from attempted theft and allowing the development of the action without incidents.