MANGO

guerrilla marketing

GOAL

Implement the action carried out by VICE to promote the Mango brand campaign The intervention took place on a famous beach in Ibiza, with the filling of towels with the hashtag #somethingincommon.

RESULTS

The intervention was a total success, a famous beach of Ibiza with more than 500 towels with the hashtag #somethingincommon of the MANGO brand campaign. More than 3000 impacts and many comments and surprise from all visitors.